Tuesday, September 8th, 2009
Brands & the financial benefits of Social Engagement
Our throats are hoarse screaming “Engagement Marketing” for a long time. No idea how many have listened :). Here’s a report by some well known entities (WetPaint, and the Altimeter Group - which was joined by the famous Jeremiah Owyang recently) that should be a good read for Brands that are scratching their head about […]
No Comments » - Posted in vision by tej
Thursday, July 23rd, 2009
Sustainable Brand Conversations
A great article by Freddie Laker on adage, with the following comment from yours truly…
“Love the article!. Not only am I big believer, but have actually built a product to promote this concept. I agree with jamiesocial that a “campaign” is not the right frame of reference for conversations, and that what is best is […]
1 Comment » - Posted in vision by tej
Tuesday, May 26th, 2009
Engagement in a box
Mashable posted a thought provoking article on the question “Is Social Media making Corporate Websites irrelevant?”. Our short answer is “no”, but our long answer is about the role that corporate websites play in the overall digital footprint of a brand. Adam Ostrow, the author of the Mashable article, articulates a good set of pros […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 reasons why Engagement Marketing is good for Brands
In a recent post, we outlined the what of Engagement Marketing. We laid out the essential characteristics of Engagement Marketing. Hopefully, this will help Brands understand it better. Naturally, the next question a Brand might ask is “Why is it good for me?“.
The very core of Engagement Marketing is to tap into the hearts & […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 Attributes of Engagement Marketing
Engagement Marketing is a new genre of marketing that is enabled by the ease of access and interactivity of the internet, and by the penetration of internet usage in every aspect of our lives. Some call it Conversational Marketing. We like to call it Partnership Marketing. Even Dialogue Marketing orTwo-way Marketing fits the bill. Folks […]
1 Comment » - Posted in vision by tej
Monday, April 13th, 2009
Our message at Goafest
In Goafest was a fantastic opportunity for us to take our message to the who’s who of the Advertising world. April 3 & 4 were extremely well spent days in the critical phase of our company, not because it was on a pristine beach in Cavellosim with beer, water sports, dancing, and good food abounding. […]
No Comments » - Posted in general, story, vision by tej
Friday, February 27th, 2009
What’s been going on at SmartCrowds
Met an ex-coworker (founder of ReviewBag) at a TiE event last night and got reminded that I haven’t posted here for quite a while :). A lot has been going on and it would be good to post it here and hopefully get some feedback.
Since the beginning of the year, we’ve been working on development […]