Thursday, July 23rd, 2009
Sustainable Brand Conversations
A great article by Freddie Laker on adage, with the following comment from yours truly…
“Love the article!. Not only am I big believer, but have actually built a product to promote this concept. I agree with jamiesocial that a “campaign” is not the right frame of reference for conversations, and that what is best is […]
1 Comment » - Posted in vision by tej
Sunday, September 14th, 2008
Launch!
Launch. What a sweet word!. Before today, this same word evoked nervous anxiety, and shit-where’s-the-end-of-the-tunnel feeling. Wasn’t it a few months ago that I thought we’d launch in a “few weeks”. Just see how many TBDs we took care of in the last 48 hours (and we have a longer list to take care of […]