Monday, May 11th, 2009
7 Attributes of Engagement Marketing
Engagement Marketing is a new genre of marketing that is enabled by the ease of access and interactivity of the internet, and by the penetration of internet usage in every aspect of our lives. Some call it Conversational Marketing. We like to call it Partnership Marketing. Even Dialogue Marketing orTwo-way Marketing fits the bill. Folks […]
1 Comment » - Posted in vision by tej
Wednesday, March 11th, 2009
Tekarma: product similar to BrandAdda
Tekarma is in private beta. This invite link from ReadWriteWeb article might let you in. Tekarma, atleast on the outside, is very similar to BrandAdda. We’re glad to see some validation. The most interesting part is that Pierre Omidyar (founder of EBay) is an investor and so is EBay Inc. Two thumbs up!!.
No Comments » - Posted in story by tej
Monday, November 24th, 2008
Time to celebrate!
(flickr picture by mauricedb)
BrandAdda is now open to the public, and transitioned from the Private Beta to the Public Beta Milestone couple of days ago.
It has been a long journey, but the satisfaction of launching a product we love does justice to all the tough moments we went through.
Our dream is to inject the practice […]
No Comments » - Posted in general, story by tej
Monday, November 3rd, 2008
They say smart crowds, we say smartcrowds
This article came to our attention courtesy of Google Alerts. We’re in violent agreement with it :). The resonance is remarkable. Our comment about it.
A quote from the article
“Now is the time for smarter not bigger. And the smart way forward is collaboration. People will learn and teach each other. By leveraging the […]