Tuesday, September 8th, 2009
Brands & the financial benefits of Social Engagement
Our throats are hoarse screaming “Engagement Marketing” for a long time. No idea how many have listened :). Here’s a report by some well known entities (WetPaint, and the Altimeter Group - which was joined by the famous Jeremiah Owyang recently) that should be a good read for Brands that are scratching their head about […]
No Comments » - Posted in vision by tej
Thursday, July 23rd, 2009
Sustainable Brand Conversations
A great article by Freddie Laker on adage, with the following comment from yours truly…
“Love the article!. Not only am I big believer, but have actually built a product to promote this concept. I agree with jamiesocial that a “campaign” is not the right frame of reference for conversations, and that what is best is […]
1 Comment » - Posted in vision by tej
Tuesday, May 26th, 2009
Engagement in a box
Mashable posted a thought provoking article on the question “Is Social Media making Corporate Websites irrelevant?”. Our short answer is “no”, but our long answer is about the role that corporate websites play in the overall digital footprint of a brand. Adam Ostrow, the author of the Mashable article, articulates a good set of pros […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 reasons why Engagement Marketing is good for Brands
In a recent post, we outlined the what of Engagement Marketing. We laid out the essential characteristics of Engagement Marketing. Hopefully, this will help Brands understand it better. Naturally, the next question a Brand might ask is “Why is it good for me?“.
The very core of Engagement Marketing is to tap into the hearts & […]
No Comments » - Posted in vision by tej
Wednesday, March 11th, 2009
Tekarma: product similar to BrandAdda
Tekarma is in private beta. This invite link from ReadWriteWeb article might let you in. Tekarma, atleast on the outside, is very similar to BrandAdda. We’re glad to see some validation. The most interesting part is that Pierre Omidyar (founder of EBay) is an investor and so is EBay Inc. Two thumbs up!!.
No Comments » - Posted in story by tej
Sunday, September 14th, 2008
Launch!
Launch. What a sweet word!. Before today, this same word evoked nervous anxiety, and shit-where’s-the-end-of-the-tunnel feeling. Wasn’t it a few months ago that I thought we’d launch in a “few weeks”. Just see how many TBDs we took care of in the last 48 hours (and we have a longer list to take care of […]