Monday, May 11th, 2009
7 Attributes of Engagement Marketing
Engagement Marketing is a new genre of marketing that is enabled by the ease of access and interactivity of the internet, and by the penetration of internet usage in every aspect of our lives. Some call it Conversational Marketing. We like to call it Partnership Marketing. Even Dialogue Marketing orTwo-way Marketing fits the bill. Folks […]
1 Comment » - Posted in vision by tej
Monday, September 29th, 2008
Partnership Marketing
The goal of this post is to request comments from Marketing, Branding, Advertising professionals about our newly launched product BrandAdda.
BrandAdda is a community platform with a broad base of tools that enable participation in the form of ideation, expression, sharing and exploration.
The protagonists on BrandAdda are Consumers and Companies.
The vision is to enable Win-Win […]