Thursday, February 18th, 2010
Sayonara BrandAdda
For the last 2-3 months, BrandAdda has been in lights-on mode. The site has been up, but there is no action on it behind the scenes. Due to lack of success on the business front, we have decided to shut it down.
At this unfortunate juncture, a saying comes to mind:
It is better to have loved […]
4 Comments » - Posted in story by tej
Thursday, July 23rd, 2009
Sustainable Brand Conversations
A great article by Freddie Laker on adage, with the following comment from yours truly…
“Love the article!. Not only am I big believer, but have actually built a product to promote this concept. I agree with jamiesocial that a “campaign” is not the right frame of reference for conversations, and that what is best is […]
1 Comment » - Posted in vision by tej
Thursday, June 18th, 2009
The Net is the real world: Mr Vaidyanathan, CEO, ICICI Pru Life
We couldn’t agree more with Mr Vaidyanathan’s views in this article published by Economic Times. Our experience talking to some brands can be summarized as follows. They agree that online engagement is important and highly impactful, but they are reluctant to invest the time, are happy with the status quo, and are comfortable thinking that […]
1 Comment » - Posted in story, vision by tej
Tuesday, May 26th, 2009
Engagement in a box
Mashable posted a thought provoking article on the question “Is Social Media making Corporate Websites irrelevant?”. Our short answer is “no”, but our long answer is about the role that corporate websites play in the overall digital footprint of a brand. Adam Ostrow, the author of the Mashable article, articulates a good set of pros […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 reasons why Engagement Marketing is good for Brands
In a recent post, we outlined the what of Engagement Marketing. We laid out the essential characteristics of Engagement Marketing. Hopefully, this will help Brands understand it better. Naturally, the next question a Brand might ask is “Why is it good for me?“.
The very core of Engagement Marketing is to tap into the hearts & […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 Attributes of Engagement Marketing
Engagement Marketing is a new genre of marketing that is enabled by the ease of access and interactivity of the internet, and by the penetration of internet usage in every aspect of our lives. Some call it Conversational Marketing. We like to call it Partnership Marketing. Even Dialogue Marketing orTwo-way Marketing fits the bill. Folks […]
1 Comment » - Posted in vision by tej
Wednesday, April 22nd, 2009
Urdu101 : Twitter for collaborative distance learning
This isn’t really about the product we just launched. It is a fun experiment that hopes to illustrate the core belief of SmartCrowds - how little bits of contribution from people can add up to something valuable, and how technology is powering new ways of living and working. Wiki enabled the brilliant WikiPedia. We’re tinkering […]
4 Comments » - Posted in general, vision by tej
Monday, April 20th, 2009
Mukund Mohan of BuzzGain joins our Advisory Board
We are mighty thrilled to report that Mukund Mohan of BuzzGain has joined our Advisory Board. You just have to meet him for a few minutes to realize his positive, dynamic, can-do aura, and his penchant for ideas. Besides, he brings in a wealth of Marketing experience that is crucial for SmartCrowds to forge ahead […]
2 Comments » - Posted in story by tej
Friday, April 17th, 2009
Welcoming Sumita to the SmartCrowds family
A major milestone in our company’s history was just crossed!. Sumita Chakrabarty joined us to head Marketing & Business Development. She brings with her a valuable educational background and work experience in Canada & India.
She has a number of degrees - including English & American Literature, Writing for Film & Television, and Marketing & Communications, […]
No Comments » - Posted in story by tej
Monday, April 13th, 2009
Our message at Goafest
In Goafest was a fantastic opportunity for us to take our message to the who’s who of the Advertising world. April 3 & 4 were extremely well spent days in the critical phase of our company, not because it was on a pristine beach in Cavellosim with beer, water sports, dancing, and good food abounding. […]