Our throats are hoarse screaming “Engagement Marketing” for a long time. No idea how many have listened :). Here’s a report by some well known entities (WetPaint, and the Altimeter Group - which was joined by the famous Jeremiah Owyang recently) that should be a good read for Brands that are scratching their head about allocating Marketing resources to Social Media/Engagement Marketing. Here’s an excerpt from the intro:

“A surprising conclusion: While much has been written questioning the value of social media, this landmark study has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.”

Enjoy!. We won’t say “we told you so” :).