Archive for September, 2009

Tuesday, September 8th, 2009

Brands & the financial benefits of Social Engagement

Our throats are hoarse screaming “Engagement Marketing” for a long time. No idea how many have listened :). Here’s a report by some well known entities (WetPaint, and the Altimeter Group - which was joined by the famous Jeremiah Owyang recently) that should be a good read for Brands that are scratching their head about […]

No Comments » - Posted in vision by tej

Thursday, September 3rd, 2009

Social Media & Company structure

Nice article on Adage that talks about the impedance mismatch between company structure and the benefits that social media could bring.

No Comments » - Posted in vision by tej