A great article by Freddie Laker on adage, with the following comment from yours truly…

“Love the article!. Not only am I big believer, but have actually built a product to promote this concept. I agree with jamiesocial that a “campaign” is not the right frame of reference for conversations, and that what is best is to have an ecosystem where those who care about a brand just plug in and express themselves, and the brands can participate meaningfully. I think the concept of Brands & consumers conversing is in its infancy, and over time the mechanics and the models will mature. However, it is a critically important direction in Marketing.”