Archive for June, 2009
Monthly Archive
Thursday, June 18th, 2009
The Net is the real world: Mr Vaidyanathan, CEO, ICICI Pru Life
We couldn’t agree more with Mr Vaidyanathan’s views in this article published by Economic Times. Our experience talking to some brands can be summarized as follows. They agree that online engagement is important and highly impactful, but they are reluctant to invest the time, are happy with the status quo, and are comfortable thinking that […]