Archive for May, 2009
Tuesday, May 26th, 2009
Engagement in a box
Mashable posted a thought provoking article on the question “Is Social Media making Corporate Websites irrelevant?”. Our short answer is “no”, but our long answer is about the role that corporate websites play in the overall digital footprint of a brand. Adam Ostrow, the author of the Mashable article, articulates a good set of pros […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 reasons why Engagement Marketing is good for Brands
In a recent post, we outlined the what of Engagement Marketing. We laid out the essential characteristics of Engagement Marketing. Hopefully, this will help Brands understand it better. Naturally, the next question a Brand might ask is “Why is it good for me?“.
The very core of Engagement Marketing is to tap into the hearts & […]
No Comments » - Posted in vision by tej
Monday, May 11th, 2009
7 Attributes of Engagement Marketing
Engagement Marketing is a new genre of marketing that is enabled by the ease of access and interactivity of the internet, and by the penetration of internet usage in every aspect of our lives. Some call it Conversational Marketing. We like to call it Partnership Marketing. Even Dialogue Marketing orTwo-way Marketing fits the bill. Folks […]
1 Comment » - Posted in vision by tej
Wednesday, May 6th, 2009
Welcome our latest warrior Arun Prabhakar
We are happy to report the latest addition to the SmartCrowds team - Arun Prabhakar.
Arun completed his graduation this year at MEC, Cochin. He likes to tinker with code and websites. He was part of the design & editing team for his campus website, and was also the organizer for the hack competition during the […]