Brilliant campaign by Ford.

Assuming fiesta is of decent quality to begin with, this campaign will only help Ford get better. It keeps them on their toes to do their best for their customers (they’re in the spotlight!). No company makes products everyone is happy with, but companies that engage with their customers and listen to their honest feedback are more likely to be ahead despite product shortcomings. Hide those warts and they’re likely to remain with you forever and balloon into long term problems. Do your best to fix the warts, and open up to your customers and you’ll emerge stronger! because you’ll earn trust, tolerance, support and ideas from them.