Archive for April, 2009
Wednesday, April 29th, 2009
“A brand has to fit into a human purpose”
This wonderful description of a brand was given by Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide. We often perceive a brand to be just a product, but really it’s so much more. It’s a face, a warm fuzzy feeling, a bright light of cheer on a dark rainy night, a memory of something […]
No Comments » - Posted in vision by sumita
Wednesday, April 22nd, 2009
Urdu101 : Twitter for collaborative distance learning
This isn’t really about the product we just launched. It is a fun experiment that hopes to illustrate the core belief of SmartCrowds - how little bits of contribution from people can add up to something valuable, and how technology is powering new ways of living and working. Wiki enabled the brilliant WikiPedia. We’re tinkering […]
4 Comments » - Posted in general, vision by tej
Monday, April 20th, 2009
Mukund Mohan of BuzzGain joins our Advisory Board
We are mighty thrilled to report that Mukund Mohan of BuzzGain has joined our Advisory Board. You just have to meet him for a few minutes to realize his positive, dynamic, can-do aura, and his penchant for ideas. Besides, he brings in a wealth of Marketing experience that is crucial for SmartCrowds to forge ahead […]
2 Comments » - Posted in story by tej
Monday, April 20th, 2009
Communicating
The toughest thing to do is, communicate. In a world so tightly linked together communication demands marquee status, yet we relegate it to the unimportant. We’re constantly emailing, sms-ing, blogging, talking on our mobiles….yet one hears comments like - I have no idea what he meant.
Clarity in communications seems to be more intricate than rocket […]
No Comments » - Posted in general by sumita
Sunday, April 19th, 2009
A thing or two to learn from Ford Fiesta Campaign
Brilliant campaign by Ford.
Assuming fiesta is of decent quality to begin with, this campaign will only help Ford get better. It keeps them on their toes to do their best for their customers (they’re in the spotlight!). No company makes products everyone is happy with, but companies that engage with their customers and listen to […]
No Comments » - Posted in general, vision by tej
Friday, April 17th, 2009
Welcoming Sumita to the SmartCrowds family
A major milestone in our company’s history was just crossed!. Sumita Chakrabarty joined us to head Marketing & Business Development. She brings with her a valuable educational background and work experience in Canada & India.
She has a number of degrees - including English & American Literature, Writing for Film & Television, and Marketing & Communications, […]
No Comments » - Posted in story by tej
Thursday, April 16th, 2009
Why BrandAdda?
The concept of adda over coffee is something that we’re all familiar with. It’s a relaxed, let-your-hair down kind of environment where you can exchange ideas about everything from picnics to Pushkin. That’s the BrandAdda story. Simply put, it’s a place where your product/service and consumers interact with each other.
As a marketeer you need to […]
No Comments » - Posted in vision by sumita
Wednesday, April 15th, 2009
Me & Meri Maggi campaign
The 25 year anniversary Maggi campaign showcased on a custom website has some very cool elements to it.
The flash app is creative and fun to use. The campaign taps into the warmth, variety and authenticity of its loyal users, by including their slogans, stories, recipes and videos into the campaign. Its users are strongly incented […]
57 Comments » - Posted in general by tej
Monday, April 13th, 2009
Best social media marketing
An extremely handy reference of some of the best SMM efforts
No Comments » - Posted in general, vision by tej
Monday, April 13th, 2009
Our message at Goafest
In Goafest was a fantastic opportunity for us to take our message to the who’s who of the Advertising world. April 3 & 4 were extremely well spent days in the critical phase of our company, not because it was on a pristine beach in Cavellosim with beer, water sports, dancing, and good food abounding. […]